Presented By

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  1. The Elevation of Tex-Mex
    Mico Rodriguez
  2. The Bounty of the Barnett Shale
    Kelcy Warren
  3. The Entrepreneurial Woman
    Tomima Edmark
  4. The Growth of the Vietnamese Community
    Jennifer Nguyen
  5. The Founding of Uptown
    Phil Cobb
  6. The Changing Face of Politics
    Craig Watkins
  7. The Brain Gain
    Dr. Hao Zhu
  8. The Four Sport Town
    Mike Modano
  9. The Underground Culture
    Katherine Owens
  10. The Catholic Migration
    Father Ivan Asencio
  11. The Organized South Asian Community
    John Hammond
  12. The Next Way to Develop
    Jeff Blackard
  13. The Allure of the Silicon Prairie
    Anousheh Ansari
  14. The lighting of Reunion Tower
    George Schrader
  15. The New Old Tradition
    Jennifer Moreno
  16. The Test Kitchen
    Mariel Street
  17. The Art Magnet
    Kevin Moriarty
  18. The Glamorous Return of Dallas Shopping
    Brian Bolke
  19. The Strengthening of the Gay Community
    Jack Evans and George Harris
  20. The Resurgence of Downtown Dallas
    Art Ortiz
  21. The Megachurch Boom
    Ed Young
  22. The Fundraisers
    Lynn McBee
  23. The Refuge
    Pedro Amaya
  24. The Reason Dallas Took Off
    Ron Barzyk
  25. The Girl Who Stayed Home
    Erykah Badu
  26. The Preservation of Our Historic Buildings
    Virginia McAlester
  27. The Thriving Ethiopian Community
    Birhan Mekonnen
  28. The New Dallas ISD
    Jessica Leija
  29. The Rebirth of the Trinity River
    Peter Payton
  30. The Trains Start Running
    Ladrika Davis Gross
  31. The Architect of an Art Scene
    Stephen Lapthisophon
  32. The Calculator That Changed the World
    Vonnie Howard
  33. The Rise and Fall and Rise of Deep Ellum
    Frank Campagna
  34. The Big Move
    Kendra Norwood
  35. The Expanding Empire in Fort worth
    Scott Hernandez
  36. The Family Recipe
    Chuy Cruz
  37. The Transformation of Oak Cliff
    David Spence
  38. The Now-Legal Immigrant
    Jesus Castillo Carrizales
  39. The City of Philanthropists
    Lyda Hill
  40. The Transplants
    Tara Vornkahl
00 The Entrepreneurial Woman Tuesday, June 17, at 5:57pm in her swimming pool

Tomima Edmark

She started off as the kissing expert. This was in the early ’90s. She was selling mainframes for IBM, but she had a prototype for a widget that turned ponytails inside out, and she needed $5,000 for an injection mold that would allow her to mass-produce her invention. So Tomima Edmark turned to kissing. As far as she could tell, a book had never been written about it.

“It’s not that I thought I was good at it,” Edmark says. “I thought, ‘Oh, my gosh. I can become a self-proclaimed expert on this, and no one can challenge me!’ ”

She sold Kissing: Everything You Ever Wanted To Know to a Simon & Schuster imprint and used her advance to buy the mold and a gold watch. Two more kissing books followed. As did the Kissing Machine, which smoochers attached to stereo speakers to receive a mild jolt. The mold did better than the kissing. TopsyTail TV commercials were impossible to avoid in the mid-’90s, and Edmark and her partners eventually moved $150 million worth of the widgets before selling off the rights. 

Put her in that class of Dallas women entrepreneurs who can’t be stopped, often inventing new products: Bette Nesmith Graham and Liquid Paper in the ’50s, Suzy Batiz and Poo-Pourri today, Mary Kay Ash, Ebby Halliday, Lucy Billingsley, and too many more to mention. A recent study by American Express OPEN found that the growth in the number of women-owned businesses in North Texas and the revenue they generate have both outpaced growth in the state and nation. 

“I really think Texas, and Dallas in particular, is very entrepreneurially driven,” Edmark says. “It’s the ‘Go for it, girl’ attitude here, versus the ‘Where’s your husband?’ kind of thing. No one shies away from a woman trying to get ahead around here.”

Now she’s selling underwear and lingerie. Her two sites, HerRoom.com and HisRoom.com, together generate about $50 million in annual sales. Call it the logical progression from kissing.

  • yippee1999

    nice..